What We Do
Strategy
Whether a company is evolving or new to the industry, we work with businesses and organisations of all sizes to clarify their purpose, find their identity, understand their target audience, and define their goals.
Positioning
Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. The main aim of brand positioning is to establish an emotional connection with your target audience. It’s how you want your company to be perceived in their minds and among competition.
User Profiles and Journeys
We apply our findings from audience segmentation to user profiles that represent a brand's target markets, then construct scenarios in which those users might interact with this brand. Determining specific interactions helps us define value propositions and provides insight into functionality and user behaviour.
Competitive Audit
A thorough competitive audit is an important step for businesses at all stages. This process identifies the strengths, weaknesses, opportunities, and threats in a brand’s competitive landscape, allowing your business to better understand the market, target audience more effectively, and execute decisions with confidence, allowing you to further grow your brand.
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