What We Do


Whether a company is evolving or new to the industry, we work with businesses and organisations of all sizes to clarify their purpose, find their identity, understand their target audience, and define their goals.


Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. The main aim of brand positioning is to establish an emotional connection with your target audience. It’s how you want your company to be perceived in their minds and among competition.


User Profiles and Journeys

We apply our findings from audience segmentation to user profiles that represent a brand's target markets, then construct scenarios in which those users might interact with this brand. Determining specific interactions helps us define value propositions and provides insight into functionality and user behaviour.

Competitive Audit

A thorough competitive audit is an important step for businesses at all stages. This process identifies the strengths, weaknesses, opportunities, and threats in a brand’s competitive landscape, allowing your business to better understand the market, target audience more effectively, and execute decisions with confidence, allowing you to further grow your brand.

competitive audit


Wicked Funnels have been a really great team to work with. The work done was to a very high standard & turnaround time was great, including when we needed further changes. Wicked Funnels provided excellent value for money and I am really happy with the work they have done. Looking forward to the next project together!

Harriet Geoghegan

Marketing Manager | Eye Connect


Moe and his team had a brief and quick turnaround requirement for a Facebook campaign we undertook for a not so savvy client. The client didn’t understand the difference between CPMs and a small cat. While that may sound flippant, it is, in fact, the most dangerous client to have as they have no concept of success or otherwise – with the only exclusion being if their product moves. Moe and his team at Wicked Funnels grasped this immediately and went out of their way to ensure that not only was the campaign built in a robust and measured way, but they were excellent in ensuring client knew what was going on. When, how and what they were doing at all times to allow the client to finally understand just how successful and jargon-free the campaign and process became. The product shifted beyond expectation and now the client wishes to ensure Wicked Funnels is the only company to work on its full catalogue, and as a bonus, look after the cat.

Adam Wells

Production Value Partnerships


Wicked Funnels has been an incredible asset to Ordermentum, providing really insightful strategies and rolling them out for us. Moe is incredibly responsive and always on hand for questions, support and changes. And best of all, our marketing results have been fantastic – leads growing rapidly and the CPA coming down

Harriet Geoghegan

Marketing Director | Ordermentum



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What are you interested in
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