Moe and his team had a brief and quick turnaround requirement for a Facebook campaign we undertook for a not so savvy client. The client didn’t understand the difference between CPMs and a small cat. While that may sound flippant, it is, in fact, the most dangerous client to have as they have no concept of success or otherwise – with the only exclusion being if their product moves. Moe and his team at Wicked Funnels grasped this immediately and went out of their way to ensure that not only was the campaign built in a robust and measured way, but they were excellent in ensuring client knew what was going on. When, how and what they were doing at all times to allow the client to finally understand just how successful and jargon-free the campaign and process became. The product shifted beyond expectation and now the client wishes to ensure Wicked Funnels is the only company to work on its full catalogue, and as a bonus, look after the cat.